LA VACA QUE LLORA
Experimental Video
2020

La vaca que llora.

"La vaca que llora" (the cow that cries) gives a nod to a processed cheese brand called "La vaca que ríe" (the cow that laughs), which has accompanied many generations in Spain through its advertisements. In this short clip, I aimed to sarcastically express the false happiness sold regarding animals for productive use. The video was created through experimentation with an old videotape featuring an advertisement for this brand. The physical tape was painted, cut, and scratched, lending the video an antique yet dark appearance. Negative effects were also utilized, giving the protagonist girl a haunting look.


judithsoleoter@gmail.com